Pineapple – A Web Series Unpacks Cultural Divide

Pineapple - a web series

Pineapple – A Web Series Unpacks Cultural Divide Among Young Hong Kongers

Through Third Culture Film Festival (TCFF)  we have always been big supporters of Indie filmmakers, especially those that had a particular cultural message to share.

We are delighted to hear about Hong Kong Independent filmmakers Jane Chow and Peter Rafe who have just released a bilingual coming-of-age series on Facebook, titled “Pineapple 菠蘿”.

A coming-of-age web series about cultural identity in Hong Kong

Pineapple – The Story:

The story explores cultural identity among teenagers in Hong Kong, particularly the experience of being caught in-between different cultures and struggling to find a sense of belonging. The series shines a light on the unspoken cultural divide between local and international school students, and the stereotypes they each strive to overcome. Filming took place over two weeks this past summer alongside an international cast and crew, including Hong Kong-based influencer J Lou.

“Pineapple 菠蘿” centers around a group of teenagers as they plan the annual fashion show for their prestigious international school. In hopes of attracting a Chinese-American popstar into making an appearance at the show, the head organizer has changed this year’s theme to “local Hong Kong culture” but is made to feel that she is unfit to lead the show because of her westernized upbringing. When a student from local school transfers in, he unwittingly gets swept up in the preparations.

“Pineapple 菠蘿” premiered this November on the series’ official ​Facebook page​. The series consists of ten episodes, each between seven to thirteen minutes long. Between weekly releases of the episodes, transmedia elements such as social media posts and messaging conversations from the characters will also appear on the page, immersing the audience into the world of the characters.

Co-creators Jane Chow and Peter Rafe are currently undergraduate Film & Television Production majors studying in Los Angeles. Jane was born and raised in Hong Kong, while Peter grew up in the San Francisco Bay Area. The cast and crew of “Pineapple 菠蘿” includes members from Hong Kong, the United States, India, and the Philippines.

The cast and crew of “Pineapple 菠蘿” includes members from Hong Kong, the United States, India, and the Philippines.

We look forward to their series and hope it, at the very least, encourages others to share their own experiences in creative ways.


Let us know if you’d be keen to get in touch with the filmmakers and we can get them to share more of their stories, inspirations and aspirations.





Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.